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martinabeldesign

This page contains some information regarding prices (and information on payment options). However, please call me on +44 (0)7775 833616 or send an email to discuss your project.

A quick chat is an easy way to work out a budget. You may be surprised how economical it is to use a professional freelance designer as opposed to an agency or high street design shop.

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  • Promotional items - Ads, posters, catalogues, leaflets and invitations
  • Logos and branding
  • Web design
  • Payment options


Promotional items


Due to the diversity of work relating to ads, posters, catalogues, leaflets and invitations, it is not possible to give a sensible price guide for these projects here. The budget for these projects will depend on many things, e.g. how much you provide, as opposed to how much I need to source or create. Will you provide high resolution images and clean text, structured ideas, examples etc?

Please pull together as much information as you can, then give me a call. Essentially the cost relates to the amount of time I spend on the project. Don't worry, the brief will tell me how much time I realistically need to complete the work, and the quote will reflect that.


Logo and brand identity


Take a look at some examples in my recent work. As with any new project, it is good for me to assess the brief before quoting. Essentially the budget is linked to how much time you want me to spend on the job. As the logo is your identity and the front line, it's not wise to hold back if you are serious about having a recognizable and unique logo/branding identity.


Some logo and branding options are listed here. I have also included a list of questions which help me assess the brief and the level of work needed. It is always the client who can determine how much they want to invest. The emotional response to your look is critical. I need to research your area in order to make the logo/branding fit. Essentially you pay for what you get when it comes to logo/branding, but as a professional freelancer I can produce results far quicker and cheaper than an agency.


Project Options


Small Logo Only Project
If you explicitly know what you want, the design is straight forward, brief is clear and no research is required. You have an existing design, or drawings of the logo that just needs re-drawing for web/other media. £180
Medium Logo Only Project
If you don't need full brand identity. Would suit a personal brand logo for example website only logo. A thorough brief would be needed, and there are time constraints on changes. £300
Large Logo and Branding Identity Project
There are several price ranges here. Essentially the price effects the overall result based on time spent to ensure perfect fit.

  • £500
  • £750
  • £1,000
  • £1,250
  • £1,500+

Logo and Brand Identity Questions


It is useful to provide as much information as you can. If you don't know, or haven't considered any of these, then just answering no is also useful.

  1. Brand Name and Tag Line - What brand names do you have? Do you need a tag line?
  2. Schedule - What is your schedule?
  3. What is your ideal project start date?
  4. Where will your logo be used? - Corporate Literature, Marketing Merchandise, Website, Stationery, Clothing, Vehicle Livery etc
  5. What style of logos appeal to you (or you think will appeal to those seeing your new brand)? If you have any ideas, it's good to see what wavelength you are on. It is useful to list website addresses of anything you like and indeed anything you don't like in your brand arena.
  6. Key words - What words describe the feeling you want the logo and branding to evoke, and what words summarise the company ethos? As many as you like.
  7. Colours and Dynamics - This is linked to the style of logo that appeals. Sometimes it's good to home in on a primary and secondary colour to use throughout the branding, but this obviously depends on the look you want. Sometimes more is more, especially if your look is a collage!
  8. Images, Hidden Meaning - Are there any images/symbols or icons you like? Images that sum up what the company does. Hints of symbolism can be a powerful promoter.
  9. Logo Wording - Preferences on what to include or not to include, i.e. full company name, initials, symbolism or all three?
  10. Target Audience and Intended Market - A list is useful, as there may be elements to your audience profile that only you will pick up on. The logo needs to speak to everyone on the list.
  11. What does the logo/branding need to say about the company?
  12. Will the business be niche/unique in any way? Or are you competing against the whole arena?
  13. Who are your main competitors? Website addresses are useful, but just names are OK at the initial stage.


Web design


Currently I specialise in designing novel websites (they are not 'me too'). This means that I will develop a website which accurately fits your needs, AND is visually stimulating. My sites are designed to the highest standards and are W3C compliant.

Have you noticed websites out there that look similar. In a crowded market place, you really need to stand out from the rest. People don't read! We are so bombarded by advertising, signs and news, that we only read something that grabs our attention. If your potential customers / clients don't see something of interest within 4 seconds, they click away. To that end, I always integrate a wealth of ideas to give you the edge over the competition. Sometimes I throw something together that pushes the boundaries. This example wasn't used in the final site due to load times, but it lead to other ideas which were included.


Please see examples of my recent work.

Example 1: www.cash4records.co.uk ~ Budget approximately £1,200

I designed the logo, branding and website for cash4records from scratch. The project had a simple brief which was critical to business success - to make people call the website owner. The site uses animation and an open disarming approach to make people feel relaxed about calling cash4records to sell their records. The animation and sound linkage work on this website doubled the budget. A similar website including full branding would have cost approximately £500.

Example 2: www.dinosaursplaygroup.org ~ Budget approximately £600

This website has been designed to reflect the organisation it represents. It gives the impression of a trusted, secure, fun and educational playgroup, which is exactly true to the group. The website includes a content management system for updating their calendar, news and photo gallery.

Larger projects

I work closely with another web designer for larger projects. If you need a full blown e-commerce or database driven website and your requirments exceed £3,000, then contact me. I work closely with Sarah Fisher at fishersimons webdesign. As a team, we deliver larger projects efficiently and to budget.



Payment options


You can pay by bank transfer or cheque, or if you would like to pay using a credit card, debit card or Paypal, then please go to the secure client login and register on this website. After registeration, simply login and select Payment Options from the sub-menu.